Starting an SEO business is quite easy and exciting. Let’s break down starting an SEO business into actionable steps. We’ll go over the high-level steps you’ll need to take when building an SEO agency from scratch.
- Choose a niche. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. You’ll be far more likely to attract clients and carve a space for yourself if you choose a specific niche.
- Decide which services you want to offer. Some SEO agencies specialize in one area, like onsite SEO or offsite SEO. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management.
- Develop your own online presence. If your website looks shoddy or if you aren’t ranking for any keywords of your own, you’ll have a hard time getting people to take you seriously. Before you find clients, you’ll need to flesh out your online presence.
- Perfect your offerings. How are you going to offer SEO services? Will you use employees and freelancers? Or will you build a relationship with an existing SEO agency so you can scale consistently and provide quality services to your clients?
- Start a portfolio. You’ll need some way to prove your capabilities to new clients, which often means gathering evidence of past work, collecting testimonials, and building a portfolio. But landing those initial clients can be tricky.
- Attract prospects. With a combination of inbound and outbound marketing strategies, you’ll start attracting new prospects to your SEO agency.
- Close deals. You’ll need to prove your value to new prospects, getting them to sign a contract so you can onboard them as clients.
- Retain your clients. Client retention is even more important than acquisition for SEO agencies. It will help you improve your reputation—plus, retention is cheaper than acquisition, so your profitability will soar.
- Grow. Every SEO agency dreams of bigger and better prominence. We’ll teach you how to expand once you have a solid foundation.
Do I need a website?
Every successful SEO business needs a website to generate money online and reach customers. Click below to get 1-click WordPress Installation, web hosting and domain registration with You can get hosting from HostGator or Hostinger , the both #1 trusted WordPress hosting.